How Served raised Chiang Mai Thai's monthly revenue up to 45k

IN LESS THAN A MONTH

How Served raised Chiang Mai Thai's monthly revenue up to 45k

IN LESS THAN A MONTH

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What Worked for 30 Years
Suddenly Stopped Working

For over three decades, Chiang Mai Thai thrived purely on word of mouth. Locals loved them. Regulars kept coming back.

But as the dining landscape changed — especially after COVID — the restaurant began to notice something new: The old ways weren’t driving new customers anymore.

They had never done social media marketing before.

No ads. No strategy. No data.

Just great food, loyal customers, and hope that word of mouth would keep them afloat.

But as weekdays got slower and competition got louder, it became clear: If they wanted to grow, they had to get visible.

What Worked for 30 Years Suddenly Stopped Working

For over three decades, Chiang Mai Thai thrived purely on word of mouth. Locals loved them. Regulars kept coming back.

But as the dining landscape changed — especially after COVID — the restaurant began to notice something new: The old ways weren’t driving new customers anymore.

They had never done social media marketing before.

No ads. No strategy. No data.

Just great food, loyal customers, and hope that word of mouth would keep them afloat.

But as weekdays got slower and competition got louder, it became clear: If they wanted to grow, they had to get visible.

“We weren’t getting as many younger customers coming in. Our regulars were still here, but we realised we needed to show up online. Everyone’s on social media now.”

Christina Theravanish - Owner of Chiang Mai Thai

“We weren’t getting as many younger customers coming in. Our regulars were still here, but we realised we needed to show up online. Everyone’s on social media now.”

Christina Theravanish - Owner of Chiang Mai Thai

From Offline Reputation
to Online Results

When Chiang Mai Thai partnered with us, we knew exactly what the mission was: turn their 30-year local reputation into online awareness that actually drives bookings.

So our team rolled up our sleeves, gathered around the strategy board, and mapped out a plan to make it happen — fast.

From Offline Reputation to Online Results

When Chiang Mai Thai partnered with us, we knew exactly what the mission was:

turn their 30-year local reputation into online awareness that actually drives bookings.

So our team rolled up our sleeves, gathered around the strategy board, and mapped out a plan to make it happen — fast.

And that’s exactly what happened.

Within just a few weeks, the shift was undeniable. Guests started walking in saying, “We saw you on Facebook!” The team could feel the difference — and the results spoke for themselves.

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More customers, even on weekdays
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More bookings (instead of just walk-ins)
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Fresh new faces coming in daily
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More buzz across social media
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Increase in Google reviews

And that’s exactly what happened.

Within just a few weeks, the shift was undeniable. Guests started walking in saying, “We saw you on Facebook!” The team could feel the difference — and the results spoke for themselves.

Arrow Icon
More customers, even on weekdays
Arrow Icon
More bookings (instead of just walk-ins)
Arrow Icon
Fresh new faces coming in daily
Arrow Icon
More buzz across social media
Arrow Icon
Increase in Google reviews

“I noticed it was working when I saw an increase in bookings — even on weekdays, even when there weren’t events happening. We started seeing more people booking online instead of just walking in.

The staff were happy to see new faces. People would come in saying they saw us on Facebook ads — and that made us realise it’s actually working.”

Christina Theravanish - Owner of Chiang Mai Thai

What We Did

We didn’t just run ads — we built a complete marketing engine that turned Chiang Mai Thai’s legacy into modern, measurable momentum.

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Built Two High-Converting Landing Pages
We designed and developed dedicated landing pages for both restaurant locations — each one built to capture attention, convert browsers into bookings, and make campaign performance crystal clear.
Built Two High-Converting Landing Pages
Integrated an Easy-to-Use Reservation System
We implemented a seamless online booking system that made it effortless for customers to reserve tables — reducing drop-offs, increasing confirmed bookings, and helping the team plan ahead with confidence.
Integrated an Easy-to-Use Reservation System
Optimised Their Social Media Presence
We revamped their social media pages, sharpened their messaging, and provided a consistent content strategy that kept their feed active, on-brand, and built to convert.
Optimised Their Social Media Presence
Launched Data-Driven Ad Campaigns
Our team launched targeted ad campaigns on both Facebook and Google — strategically designed to dominate local visibility, drive new bookings, and turn ad spend into real ROI, not just reach.
Launched Data-Driven Ad Campaigns
Partnered with a Professional Photographer
We brought in a pro photographer to capture fresh, high-impact visuals that showcased Chiang Mai Thai’s authentic dishes and warm dining atmosphere — ready to stop the scroll and drive bookings.
Partnered with a Professional Photographer
Transformed Their Existing Content
We turned their raw photos and videos into scroll-stopping creative assets — high-impact visuals and short-form clips that told their story, showcased their food, and made people want to visit.
Transformed Their Existing Content
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Built Two High-Converting Landing Pages

We designed and developed dedicated landing pages for both restaurant locations — each one built to capture attention, convert browsers into bookings, and make campaign performance crystal clear.

Integrated an Easy-to-Use Reservation System

We implemented a seamless online booking system that made it effortless for customers to reserve tables — reducing drop-offs, increasing confirmed bookings, and helping the team plan ahead with confidence.

Optimised Their Social Media Presence

We revamped their social media pages, sharpened their messaging, and provided a consistent content strategy that kept their feed active, on-brand, and built to convert.

Launched Data-Driven Ad Campaigns

Our team launched targeted ad campaigns on both Facebook and Google — strategically designed to dominate local visibility, drive new bookings, and turn ad spend into real ROI, not just reach.

Partnered with a Professional Photographer

We brought in a pro photographer to capture fresh, high-impact visuals that showcased Chiang Mai Thai’s authentic dishes and warm dining atmosphere — ready to stop the scroll and drive bookings.

Transformed Their Existing Content

We turned their raw photos and videos into scroll-stopping creative assets — high-impact visuals and short-form clips that told their story, showcased their food, and made people want to visit.

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Ready to Bring Your Restaurant Into the New Age of Marketing?

If your business is still relying on word of mouth and hoping it’s enough, it’s time to take the same leap Chiang Mai Thai did. At Served, we don’t just make noise — we make numbers.

We turn your local name into a digital brand that people see, trust, and book with. Let’s build your restaurant’s next growth story.

Ready to Bring Your Restaurant Into the New Age of Marketing?

If your business is still relying on word of mouth and hoping it’s enough, it’s time to take the same leap Chiang Mai Thai did. At Served, we don’t just make noise — we make numbers.

We turn your local name into a digital brand that people see, trust, and book with.

Let’s build your restaurant’s next growth story.

The Marketing Team That Serves!

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DISCLAIMER:

The results and case studies presented above are based on past and present client experiences. While we strive to deliver the best possible outcomes, Served Marketing does not guarantee specific results or performance for any individual business.

Each venue’s success will depend on its unique circumstances, market conditions, and level of implementation.